Last week I prepared annual accounts and corporation tax returns for two companies, prepared management accounts and attended a board meeting for another and helped another finalise a company sale.
You could say that these fairly standard accounting services added value but in many cases the role of an accountant is seen as a necessary evil. Accounts and tax returns these have to be submitted and many clients begrudge the fact that they need an accountant to help with this.
So, how do you add value – help a business grow, improve their cash flow, reduce their tax bills? Yes, all of those things help to add a financial value.
The best thing I did last week was to help a client reduce his and his family’s stress levels which had been sky high for the last 18 months. How? By finalising the liquidation of his business. This had been hanging over him like a dark cloud for more than a year and a half and now its all in the past.
What did I do? You could say I held his hand through the whole process, found a specialist to deal with the liquidation, negotiated with creditors, reduced debt levels, planned for the future and helped him do the right thing from start to finish.
That to me is adding value, improving a clients quality of life and helping him be able to look forward to the future.