Not a singing accountant!
Don’t worry I’m not about to break into song. What I mean is as an accountant how do you help your clients?
How an accountant can help his clients
So what’s the answer, how does a great accountant help his clients?
File accounts and tax returns on time?
Help them pay less tax?
Help them keep more of the profit they earn?
Yes to all of the above, but that’s not enough, a modern accountant should be doing much more to help his clients. You should be helping them to get more sales and find better suppliers.
The salesman accountant
An accountant is in the perfect position to refer work between his clients. For example a property developer may need an architect, the architect may need a builder, the builder may need to lease a new vehicle and so on.
The listening accountant
It’s not difficult all you need to do is listen. Ask your clients how business is going and listen to the response. There will be times every week when you as an accountant can refer one client to another, just by listening to what they say to you.
The business building accountant
Recently I’ve referred £15,000 of business from one client who was looking to outsource part of his administration, to another who could do just that.
Another needed to renew his fleet of 20 commercial vehicles. I referred him to another client was able to source the vehicles he needed.
Another in the catering trade was looking for a new local supplier, I got him talking to another client who did just what he was looking for.
The networking accountant
There’s no format structure to this, just a case of taking an interest in what you client does and listening to what he says. After all you speak to dozens of businesses on a regular basis its common sense that some of them should be speaking to each other.
So you just need to get them talking, easy eh?
That’s how you do it!