I’m the best accountant in the world!
No, not me bit of a bold claim for anyone to make.
It would be nice to just be the best accountant in Kent.
But then again how to you measure the best of something? In a race that’s easy, the first across the line. With a service its different, it depends on what you want.
Who is the best accountant?
What about an industry like accountancy, how do you measure the best accountant?
Customer feedback is vital; everyone knows that customer referrals are one of the best and most cost effective ways of attracting new clients and generating extra business. So client recommendation is a great way of finding out who is a good accountant. Speak to your friends, suppliers, customers, what do they think of their accountant.
Do you like your accountant?
In a service sector like accountancy it’s the personal interaction which is vital, “people buy from people”. Most people can usually tell within a few moments of meeting someone whether they instinctively like or dislike them.
If you have a relationship that you are comfortable with on a personal and professional level it should work well for your business.
My accountant never returns my calls or e-mails.
How many people do you know who say “I can never get hold of my accountant”? With e-mail and smart phones there should never be an excuse for not responding to a client e-mail or phone message, even if it’s to say you’ll be in touch later, the next day or when you return from holiday.
Again, get the service that you deserve.
The best accountant is…
The one who delivers the service you want in a friendly, approachable and professional manner. Someone who you should never feel uncomfortable about contacting.
So after reading this you think you want to find a better accountant, have a look for one who will deliver the service you want at a price you are happy to pay.
That will make them the best accountant for you and your business.