These aims are not always mutually exclusive and will not all have equal importance with every client. That’s why it’s really important to know your client and understand them and their business.
This can’t be achieved by just turning up once a year with accounts to sign off and have a brief chat about how the business is performing. This is the minimum you should expect…NO…WAIT…this is far LESS than you DESERVE!
Your accountant should be your trusted advisor and should do far more than just file accounts and tax returns on time.
If your accountant helped you keep more of the profits you earned, reduced your tax bill and improved your cash flow, would you be prepared to pay a little bit more for that service?
Of course you would, which is why if you pay peanuts you will get a monkey. So it makes sense to look at the offering (keep more profit, pay less tax, improve cash flow) and how it will be delivered (regular meetings, conversations and e-mail support and advice) and use that to form the basis of deciding what type of accountant you want.
It needn’t cost a king’s ransom, but be prepared to pay a little more and you should get the level of serve you and your business deserve.