Had a really interesting meeting yesterday with a business owner who specialises in Social Media. His business has just started to take off after a very difficult 12 months where he was close to throwing in the towel.
Added to that he has just been offered a very good full time job.
So, he’s faced with the old boss/employee conundrum, so many of us (business owners) have to face at some point or other. The feeling of being your own boss is great, but the added pressure of being the driving force for the business and others being reliant on you for their livelihood – family, employees and customers, can appear overwhelming at times.
Being an employee on the other hand means pressures of a different sort, do what you’re told by your boss, do work you don’t enjoy, work with people you don’t respect, let alone like. Ahhh but, and a big but, you get paid at the end of every month.
So, what to do? It really depends on you and what you want to achieve. Do you want an easy life, so to speak, and go with the flow, letting someone else take the strain?
Or, do you want to take a chance and achieve greatness, or maybe just carry on and ‘just get by’, but be the boss.
The difference between greatness and just getting by, can very much depend on the support structure you have around you.
I pride myself on taking an interest in my clients’ businesses and offering advice on how to improve how their business is run and putting them in touch with suppliers, customers and advisers who could help them. There’s no added charge for this, I consider it part of the service.
More than just getting the accounts and tax returns done on time, I want to add value to that business to help them achieve their business goals, regardless of whether that’s greatness or just getting by.
Anyway, back to the Social Media business owner, he’s not my client but I spent a couple of hours talking about his business and offering advice and support which his current accountant hasn’t done.
The end result, I’ve given some input, which he found useful and I’ve found out more about his business. Added to that, I’ve just referred him to one of my existing clients who needs help with Social Media.