Websites and internet advertising are a must have for all small businesses if you want to hit your target audience.
There are a huge number of companies offering to get your website high up on the search rankings using search engine optimisation. You do have to pay a fair amount for this.
Another option is to pay for a keyword advertising campaign, again this can be a pricey option.
However there is a free alternative which is worth trying first, websites which offer a free business listing. Two that I have used which can be very effective are:
You can also get a free website, ‘Getting British Business Online’ is a joint initiative by Google, Enterprise UK, BT, e-skills UK and others. Its specifically aimed at getting SME’s online for free.
So try the free options before you start paying!